Justin Dauer
Founder & Principal, Anomali by Design
Justin connects hands-on product and experience design with leadership, organizational culture, and creative strategy. An author and speaker, he previously served as a VP of Design at CVS Health.
We connectwith people.
Senior-led, intentionally focused.
Anomali by Design is a senior-led design and marketing agency built on a simple belief: meaningful work begins with meaningful connection.
We bring decades of experience in design, product strategy, brand, marketing, and organizational engagement directly into our client relationships. Our senior practitioners stay involved throughout the work, supported by a global network of trusted collaborators.
Design is connection made manifest.
Connection shapes how we approach every engagement. It begins with understanding the people behind a challenge: those we're designing for, those we're creating alongside, and those responsible for carrying the work forward.
That understanding informs the decisions we make, the experiences we build, and the stories we tell.
Values in action.
People and connection
Customers matter. So do the teams, leaders, and communities affected by what gets made. When people understand each other, the work gets better.
Clarity and intention
A polished deliverable is not the same as a solved problem. Research, strategy, and thoughtful questioning help us define the work before rushing into it.
Craft and accountability
We create useful work with the right level of rigor. A website, campaign, or product has to work after launch—for the people who will live with it.
Experience,
directly involved.
Senior practitioners in design, product strategy, brand, marketing, and organizational engagement stay directly involved in the work, bringing in trusted specialists to suit each engagement.
Derrick Stembridge
Anomali marketing and go-to-market partner
Derrick brings decades of brand, marketing, and strategic communications experience across consumer electronics, gaming, fashion, and technology. His Anomali partnership connects brand strategy, storytelling, and bringing work to market.
A Method to the Making.
We adapt to the challenge and the organization. We listen, question assumptions, and build a shared understanding of what the work needs to do—then bring strategy and craft together to make it useful.
Collaboration includes the people who will carry the work forward. Clear ownership, direct conversations, and systems that can be sustained matter as much as what gets launched.
Particularly in the era of AI, product organizations prize speed. But speed without rigor and intention produces brittle work.
We use technology with care. We do not outsource understanding. Read The Very Human Work Behind Successful Digital Experiences.
Connection manifests in all of our work.
Design + Product
Human-centered design, strategy, research, and product creation.
Brand + Marketing
Brand positioning, storytelling, marketing systems, campaigns, and public relations.
Connection + Engagement
Leadership development, organizational connection, collaborative practices, and intentional team engagement.
Let's makethe work matter.
Have something you're working through? We'd welcome a conversation about your organization, the people you serve, and what meaningful progress could look like.
