Levi's

Levi's is a trusted brand with a long history of great denim. Still, when they wanted to break into the growing commuter/urban market, Levi's knew it was crucial to look good in the eyes of the brand-conscious target consumer.

So Levi's looked to us to deliver the message to the media and influencers and build excitement on a local level with events.

Public Relations: We worked with Levi's for three years and executed an aggressive public-relations campaign that saturated every targeted media with the product. We worked closely with Levi's internal PR team to ensure KPIs were in place. Corporate press releases, media samples, and journalists' meetings were all executed by us.

We supported a 22-city tour called "Get in the Saddle," where Levi's teamed up with their retail partner Urban Outfitters. Our task was to get local press in targeted cities to get cyclists activated to participate in the pop-up bike shop event with a VIP concert that followed.

Social Engagement: We executed a collaboration project with cycling royalty by developing a custom Levi's Commuter Jackets program, which integrated their identity with Levi's products. We identified the most influential specialty shops and engaged with the owners to form a relationship.

We then designed and built unique POPs and hosted legendary parties to spread the word about the line. This was the first step in the sales distribution strategy.